The money and wealth associated with online gambling has provided punters with a plethora of instant betting opportunities, across an array of sporting and current events.

One of the most pioneering developments in the online betting world is Live Betting – giving punters the chance to bet on the action as it happens – giving birth to a whole new generation of online gamblers.

How does Live Betting work:-
Live, in-play betting has become one of the biggest markets across the world and that is simply due to the constant excitement and unpredictability sport provides. Live Betting provides a platform for punters to be based anywhere in the world and bet on a sporting event – as it happens and look to profit from a particular match/game in-play. Most bookmakers also offer a live streaming service of any match or game the punter can bet on – which is another appeal for punters as not only can they bet on the action as it happens, they can watch it too!

Here is our guide on how to wager on Live Betting intelligently:-

• Bet with the Head and not the Heart
Sporting events evoke emotions for everyone – especially if a team or player one follows/supports is involved in the contest. The instantaneous nature of Live Betting gives punters the chance to feel part of the action and bet on a multitude of outcomes which is a huge draw for all levels of punter. It is essential that punters keep a cool head within the world of Live Betting however as emotions can often take over if things aren’t going well for the team or player involved. Punters must always maintain perspective and if things aren’t going well in the dying embers of a match – shouldn’t chase the win too much and should move on to the next sporting contest to place a bet on.

• Embrace the Flexibility
The combustible nature of live sport can provide nightmare scenarios for bookmakers who are constantly trying to entice bets from punters whilst always looking to maintain a degree of profitability for themselves. As a result, whilst pre-match odds are often very rigid, live betting odds often drift regularly – giving punters the chance to bet on a team or player in most scenarios available. Being flexible with the betting approach and accepting that odds may drift and come in as the fixture pans out is an important consideration when Live Betting.

• Try to Watch the Fixture in Question
Live Betting presents the opportunity for punters to actually watch the action as it unfolds and bet on it instantly. Punters who possess a degree of sporting knowledge should always look to become immersed in the action as they can spot patterns in play or tactical approaches that will inform their decision to bet on one outcome or another – a huge benefit in the complex world of Live Betting.

• Don’t be Greedy with the Cash Out Feature
Many online betting companies have made progress with their sportsbook to be able to offer punters the opportunity to cash out on their winnings at any stage within the match or game. As a result, the punter is given the conundrum whether to cash out on any potential winnings they may have already earned or wait until the result is finalised to hopefully maximise their winnings. The cash out fixture offers punters the chance to be relevant and a degree of sensibility is always needed when Live Betting (i.e. if Manchester United are losing with 30 minutes to play against Watford, they will bring on more forward players and adopt an attacking approach – cashing out on Watford at this time would be the logical play).